TANIS WINS SILVER STEVIE® PR CAMPAIGN OF THE YEAR AWARD
We are proud to announce that our team has earned a Silver Stevie Award from The 18th Annual American Business Awards in the Media Relations PR Campaign of the Year category for our work with client UltraSense Systems.
“We would like to thank The Stevie Awards for their recognition of our campaign for UltraSense and its new, exciting and extremely innovative technology,” said Michele Landry, CEO of Tanis Communications. “I am proud of the Tanis team who continues to develop compelling content and secure coverage that drives business results for clients.”
The campaign began by developing a narrative and video highlighting how 3D sensor technology is changing the touch user experience in phones, cars, IoT and home appliances, followed by an aggressive media relations program, which secured interest from leading press and analysts. The goal of this campaign was to get the word out about UltraSense and its unprecedented touch technology in advance of CES 2020. Tanis secured 25 briefings with press and analysts ahead of CES from targeted publications and research firms resulting in 46 unique articles in top-tier publications. We also secured a CES on-stage interview with an UltraSense executive and CNET which attracted a peak of 60,000 online live viewers.
For more information about our work with UltraSense, click here.
About the Stevie Award
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.