Tanis Wins Silver Bulldog Award For Crossbar Media Relations Campaign

  • Captured silver in “Best Technology Campaign – Business” category
  • Selected out of hundreds of entries by working journalists
  • Campaign leveraged Tanis’ deep technology expertise and creative storytelling abilities

SAN JOSE, Calif., April 4, 2014Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, continued its award-winning streak with a 2014 Silver Bulldog Media Relations Award for the Best Technology Campaign – Business.

The 2014 Bulldog Awards for Excellence in Media and Publicity are high profile validation of the results the Tanis team achieved for client Crossbar, Inc., a start-up company pioneering a new category of very high capacity and high-performance non-volatile memory. The award winners, chosen exclusively by working journalists, were judged against hundreds of entries representing strategic and tactical PR and corporate communications programs. The winning campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, to be published on April 30, 2014.

“To achieve substantial mainstream media coverage for an embedded technology requires creativity, innovation and ingenuity,” said Nikki Tanis, president, Tanis Communications. “Having a panel of journalists select our Crossbar program for this prestigious award validates the unique capabilities of our PR team. But we did not achieve these results alone. It takes a great client with a great story – and Crossbar fits that bill, so this award is also a testament to the ground-breaking innovations of the Crossbar team.”

Crossbar emerged from stealth-mode in August 2013 with a carefully orchestrated and high profile launch. Tanis Communications acted as an outsourced marketing team for Crossbar, working with Crossbar to craft their communications and brand strategy, articulate ‘the story’ and manage all the marketing tactics – PR, web, video, collateral and social media. Despite the complexity of the Crossbar technology, Tanis developed a nested story that was simple and interesting enough to appeal to a mass mainstream audience, while maintaining the technical substance and differentiation to get the technical industry buzzing. As a result of the successful launch, Crossbar received more than 100 unique staff-written articles in a broad range of social, traditional and broadcast media, including top-tier technology and business publications. By using media relations as an essential tool, Tanis secured 26 top-tier press and analyst interviews in advance of the company launch. Immediately following the launch, Tanis successfully managed more than a dozen additional press and analyst meetings.

“Working with Tanis, the launch exceeded our expectations in every way,” said George Minassian, CEO of Crossbar. “From brand, messaging and identity, to the website and massive outbound PR effort – Tanis managed it all. The outcome was more than we imagined and opened doors for us with future partners and customers. Tanis became an extension of our own team, and we consider them an important partner in our ongoing marketing efforts.”

About Bulldog Media Relations Awards

The Bulldog Media Relations Awards recognize the most outstanding achievements in traditional, digital and social media campaigns — celebrating public relations strategic and tactical prowess at the highest level. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

About Tanis Communications

Based in San Jose, Calif., Tanis Communications is a marketing and PR services firm, offering brand strategy, public relations, corporate communications, social media, web development and marketing communications services. As the central hub for clients’ internal and external communications efforts, Tanis delivers creative, award-winning programs that help technology companies bring their innovations to life and engage, inform, inspire and connect with the constituents who matter most. A recent addition to the Inc. 5000 fastest growing companies list, and with an extensive line-up of awards, Tanis is a new kind of agency – at the intersection of owned, earned, shared and paid content. For more information visit www.taniscomm.com

Press Contact:

Allison Niday
Tanis Communications
Allison_niday@taniscomm.com
408.295.4309 x122

RELATED LINKS

Bulldog Reporter – Bulldog Media Relations Awards