Tanis Communications Recognized as Finalist for Three 2013 American Business Awards (The “Stevies”)

Best Web Design, Campaign of the Year, and Communications Team of the Year

SAN JOSE, Calif., May 13, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in the 2013 American Business AwardsSM in three categories: Best Overall Web Design, Communications or PR Campaign of the Year, and Communications Team of the Year.  Winners will be announced at events on June 17 in Chicago and September 16 in San Francisco.

“Our Stevie nominations demonstrate the power of truly integrated communications,” said Nikki Tanis, President of Tanis Communications.  “Each of the programs required a comprehensive and holistic approach to marketing and communications – a hallmark of our firm. However, no award would be possible without exceptional clients. This prestigious accolade also celebrates the marketing ingenuity and collaboration of our clients OclaroRigaku Raman Technologies and Terracotta.

The Best Overall Web Design nomination recognizes Tanis’ role at Rigaku Raman Technologies, a leading global developer of innovative Raman spectroscopy devices.  In 2012, Rigaku Raman engaged Tanis to refresh the content and design of the company’s website.  The goals of the website redesign were to create engaging content to improve lead generation, provide a compelling viewing experience for any device type and integrate the latest UI techniques to streamline access to product information. The new company website quickly engages visitors with its visually compelling content, driving more interaction and lead generation.

The Communications or PR Campaign of the Year – Marketing – Business-to-Business nomination acknowledges Tanis’ role at Terracotta, the leader in in-memory technologies for enterprise Big Data.  In a 100-day window, Terracotta was simultaneously planning its annual sales kick-off meeting, a major revision and product launch of its market-leading in-memory solution, BigMemory, and the introduction of a market-extending new analytics offering, In-Genius.  Tanis provided a seamless, rapid and broad extension to Terracotta’s internal team to prepare for and successfully execute strategies, messaging, collateral development and PR in support of the three major events, and ramping up the ongoing PR program.  The agency also pitched Terracotta news and its story to a suite of key industry analysts as well as nearly 200 reporters resulting in a significant increase in press coverage.

The Communications Team of the Year nomination celebrates Tanis’ role at Oclaro, a tier-one provider and innovator of optical communications and laser solutions.  In March 2012, Oclaro announced plans to merge with Opnext, a major competitor. Tanis created and managed the external and internal communications program for the merger announcement, in cooperation with the companies’ in-house resources, and then subsequently managed a rebranding program for the company that was launched at the close of the transaction.

“We have relied on Tanis as our outsourced integrated communications partner since early 2009,” said Kathy Zwickert, Executive Vice President of HR and Communications at Oclaro.  “They are always up to the challenge, helping us with our most strategic communications efforts and bringing a fully-integrated approach, encompassing all internal and external communications.”

The American Business Awards will be presented at two awards events: the ABA’s traditional banquet on Monday, June 17 – in Chicago for the first time; and the new product & technology awards event on Monday, September 16 in San Francisco.

More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May.  More than 150 members of nine specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13 – 24.

Details about The American Business Awards and the list of Finalists in all categories are available at www.StevieAwards.com/ABA.

 

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A fifth program, the Asia-Pacific Stevie Awards, will debut this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

Sponsors and partners of The 2013 American Business Awards include the Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, Experian, John Hancock Funds, LifeLock, PetRays, and SoftPro.

 

About Tanis Communications

Approaching communications in a purely holistic fashion, Tanis Communications leverages its deep technology expertise to deliver fully-integrated programs for a broad range of technology clients.  Based in San Jose, Calif., the company was established in 1997 and offers brand strategy, messaging and positioning, public relations, employee, marketing, financial and executive communications, as well as social multimedia and strategic marketing services.  Tanis’ expertise lies in the semiconductor, networking, storage, software, Internet, telecommunications and embedded technology markets. For more information, visit www.taniscomm.com.

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