Tanis News

A Media Director’s Take on PR’s Changing Landscape

Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in the public relations field, Nicole Conley, media director at Tanis Communications, has seen this fast-paced industry continue to evolve. With the move to digital media, …

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How to Improve Your LinkedIn Profile and Use for B2B Marketing

It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn is also one of the top five sites Google indexes. Using LinkedIn effectively can improve prospects finding you when they use LinkedIn search.  Some tips …

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