MOUNTAIN VIEW, CA – August 6, 2020 – Tanis Communications, Inc., an award-winning marketing and PR agency, today announced that Amy McDowell has been promoted to senior account executive and Michele Landry was named CEO and owner in March. Tanis also announced new client accounts and projects with  Ambiq, Immervision, Winbond and xMEMS.   McDowell has been with Tanis for five years and has consistently delivered high-quality work for our clients. In 2017,...

Over the last few months, the pandemic news has rapidly impacted nearly every industry and dominated news headlines across the globe. One journalist in our network said he had received about 500 story pitches related to COVID-19. Another warned public relations professionals to avoid bombarding reporters with these stories. While some companies have focused on getting attention by attaching themselves to the crisis, we have...

We are proud to announce that our team has earned a Silver Stevie Award from The 18th Annual American Business Awards in the Media Relations PR Campaign of the Year category for our work with client UltraSense Systems. “We would like to thank The Stevie Awards for their recognition of our campaign for UltraSense and its new, exciting and extremely innovative technology,” said Michele Landry, CEO...

[caption id="attachment_2226" align="alignright" width="378"]                                  Image courtesy of Pixabay[/caption] With shelter-in-place, working remotely and cancelled events the new norm, how do you amplify your event content and reach your audiences? While many events are going virtual, it is still unknown whether people will still show up to a virtual event to...

I have been reading all these posts lately about how to work from home. Our team is virtual. We have been working remote for years – to give our employees in Northern and Southern California and consultants on the east coast better work-life balance. The industry we work in has been for the most part working virtually for years. Digital doesn’t require in-person meetings. You no...

A key characteristic in any public relations role is researching awards and drafting submissions. Whether it be for your PR agency or your client, writing award submissions is an important skill to sharpen. Drafting an award-winning entry may seem like a daunting task to some, but we’re here to help you nail down the key aspects of a solid entry. From the IABC Gold Quill Awards...

Tanis Communications is proud to announce that it has earned a Bronze Stevie Award in the Media Relations PR Campaign of the Year category for our work with client Flex Logix. “At Tanis, we pride ourselves on partnering with clients to deliver creative and strategic execution of fully integrated communications and marketing programs to our clients,” said Michele Landry, president Tanis Communications. “Flex Logix has innovative...

[caption id="attachment_1797" align="alignleft" width="502"] Painting from San Francisco Museum of Modern Art[/caption] If companies approached their brand and messaging similar to creating a work of art, we would see more persuasive and distinctive messaging. Too many companies try to imitate what others are doing, making sure they are associated with the latest buzz words and trends. What I like about this painting, “Magna on Canvas” by Morris...

[caption id="attachment_1786" align="alignright" width="523"] Image courtesy of https://pixabay.com[/caption] Live streaming through social platforms is a trend that has become prevalent in the last few years, and it’s here to stay. Facebook, YouTube, Instagram, Snapchat, Twitter and soon LinkedIn have all introduced live streaming features to offer users the ability to share real-time content with their followers – and it has proven to be an effective tool...

Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in the public relations field, Nicole Conley, media director at Tanis Communications, has seen this fast-paced industry continue to evolve. With the move to digital media, there’s been many changes. Shrinking newsrooms and staffs have made more...