Using Video to Deliver Effective Storytelling
Effective storytelling begins with an interesting message to communicate to an interested target audience. Video’s explosive popularity, particularly over the Internet, has introduced multiple ways to communicate an exciting story to prospects and customers. From video to animation, with sound or with no sound, and on the Internet or at a physical location, video delivers a powerful, effective message through many different approaches as seen below:
Trident Corporate Video
This corporate video positions the company, technology and product capabilities in exciting market segments. A video with this level of production quality can be used both for marketing on the website homepage and for various financial and employee communications events.
Tanis Corporate Video
This corporate video example, which introduces Tanis Communications, uses the complete set of techniques. Corporate videos should be relatively short in length and include interviews with one or more company spokespeople and, ideally, your customers as well. These videos usually can be done within one-half to two days of shooting at your company. Integrated graphics, company logo, stock images and footage, and appropriate music will enhance the impact of your message.
Playful 2D Animation
This whimsical animation delivers a fun message in the form of a business fable about setting the world on fire about your company and products. It uses compelling images to drive the story. Tanis can manage all stages of creation for animations, including storyboarding, sketching, illustration, photo enhancing, character rigging and compositing.
Trade Show Booth Video
Successful storytelling in a trade show booth is always problematic due to the noisy environment. A video without any sound can be a powerful draw, but will need compelling imagery to pull traffic into your booth. This video Tanis produced uses innovative transitions, typography, and movement to create interest and communicate the client’s story.
There is limited time on the web to generate interest, which can be very difficult if your product or service is complex. This is an example of a website animation that delivers the essence of a complex, technology message without using sound.
Using Imagery to Communicate
This video uses simple imagery and text to communicate a message. A cost-effective approach, this video delivers without a large expense.