Featured Case Study

Crossbar Logo

Leveraging the Power of Integrated Communications to Shake Up a Technology Market

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Client Testimonial

We knew that we would only have one chance to launch our company and it was very important to get it right. Working with Tanis, the launch exceeded our expectations in every way. From brand, messaging and identity, to the website, and massive outbound PR effort - Tanis managed it all. The outcome was more than we imagined and opened doors for us across the board. Tanis became an extension of our own team, and we consider them an important partner in our ongoing marketing efforts.

  • Crossbar Logo
  • George Minassian CEO

Public Relations

Public Relations Programs that Build Thought Leadership and Secure Media Coverage

Generating positive and consistent press coverage builds a powerful image for your company and can translate into real business results. But public relations does not begin and end with the generation of “ink.” It requires a solid strategy, implemented consistently over time, and based on strong and clear messaging. Used as a strategic tool in the communications arsenal, public relations is an incredible source of influence and leverage for a company’s entire business.

Tanis creates a strategic PR program by ensuring all the activities we recommend build upon one another to provide a competitive advantage for your company. And, most importantly, we have solid and long-standing relationships with media influencers in a wide range of market segments – from technical trade to business and mainstream outlets. Our public relations programs are built from the ground up, with a strategic backbone and a solid network of contacts.

Specific services for public relations include:

  • Launch planning and implementation
  • Long-term strategy development
  • Editorial, industry analyst and bloggers
  • Corporate, product and competitive positioning and messaging
  • Coverage analysis and industry audits
  • Writing services
  • Contributed content development and placement: Op-Ed, thought leadership, articles
  • High-visibility speaking opportunity programs
  • Social media strategies and programs