Featured Case Study

Raising the Profile of a MEMS Company Against Large, Entrenched Rivals

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Client Testimonial

mCube had an exciting story to tell and we needed a marketing and PR partner who could create and amplify a differentiated message, to generate major buzz with U.S. customers, press and analysts, and ensure our story creatively came to life across all of our marketing channels. Thanks to Tanis, mCube is now recognized for its substantial innovation in motion sensors and vision for the future of this market. The outcome exceeded our highest expectations.

  • Ben Lee CEO

Positioning and Messaging

Positioning and Messaging – What’s Your Brand’s Game Plan?

Strong positioning and messaging can help build a solid connection with your target audience(s) and marketplace perception can be the difference between success and failure for your business. Our unique approach involves analyzing your current marketplace perception versus your competitors’, customers’ and employees’ perceptions. We then determine the optimal corporate and product messaging hierarchy. By capturing your unique story, core values and product/service benefits, we simplify complicated messages. We then leverage clear, effective communications across appropriate distribution channels to impact your target audience(s) in exactly the way you desire.

We offer scalable, strategic, corporate communications plans. With our distinctive approach, we create a framework with programs tailored to your budget and aligned to support your business and marketing goals.

Typical Corporate Communications Plans Include:

  • Internal Audits — SWOT Analysis (summarizing Strengths, Weaknesses, Opportunities and Threats)
  • External Audits — Gauging company, market or product perceptions
  • Press Coverage and Market Research Analysis
  • Resulting Insights — Recommendations for corporate & product messaging

Detailed Plan Development:

  • Goals and Objectives
  • Target Audience Identification

Messaging and Positioning:

  • Timelines and Budgets
  • Measurement

Recommended Strategies and Tactics:

  • Public Relations and Social Media
  • Corporate Identity
  • Collateral Design and Development
  • Direct Marketing
  • Interactive Marketing
  • PowerPoint Presentations
  • Technical Documentation
  • Thought Leadership
  • Trade Shows and Events
  • Video Production and Distribution
  • Website Content and Design