Tanis Communications’ brand strategy services are designed to help clarify the true identity of your brand, establish an action plan to bring external perceptions in line with your desired image, and then manage that brand over the long-term.

We provide technology companies with a proven method to ensure that every aspect of your brand – both the tangible and intangible attributes – is being managed proactively day-to-day. This is not strictly limited to how the brand is communicated through marketing communications or public relations, but is related to every experience customers have when interfacing with your brand. Products, People, Customer Service, Infrastructure and Corporate Culture have as much to do with the brand perception as slick advertising and public relations programs.

Specific services for brand strategy development include:

• Identity Development: Vision, Values, Positioning Strategies.
• Brand Management Programs: Recommendations for managing every touch point for the brand over the long-term including third-party co-branding programs development.
• Brand System Evaluations: Suggestions for product naming conventions to ensure that trademarked services and products are organized for maximum leverage and efficiency.

At Tanis Communications our strategic marketing services create a unique and defensible position to allow you to compete effectively in the marketplace. With the establishment of a strategic marketing plan that provides competitive differentiation, we then develop and manage a multi-quarter program to systematically achieve your marketing objectives, one program at a time.

More than simply a communications agency, we are strategic advisors to our clients to help them solve some of their most pressing marketing problems. We start at the core of your business, define the objectives, assess the landscape, and create strategies that will generate real results to your bottom line. This long-term vision forges a robust relationship between the brand, product development, messaging and positioning and a tactical go-to-market execution typically not found in today’s marketplace.

Specific services for strategic marketing include:

• Strategic Positioning: Examination of current competition, capabilities and competencies to provide a sustainable strategic position in the marketplace.
• Strategic Marketing Plan: Creation and execution of a strategic marketing plan with transformation goals and objectives to provide a clear and defensible market position.
• Strategic Execution: We know that strategy without flawless execution isn’t worth the paper it’s written on. We take the extra steps to ensure our daily execution exceeds your expectations and requirements. We start with senior, experienced staff who understand your needs and where you want to go.

How you are perceived in the marketplace and how you connect to your target audience(s) determines success and failure. Tanis Communications’ messaging and positioning approach analyzes your current marketplace perception versus your competitors’, customers’ and employees’ perceptions. We then determine the best, most defensible corporate and product messaging hierarchy. By focusing on storytelling, core value and product/service benefits, we communicate difficult technology messages with clear effective communications across appropriate distribution channels to impact target audience(s) exactly how you want to and when you want to.

Tanis offers a unique service for customized development of strategic, corporate communications plans. With the Tanis approach you can count on a strategic framework underlying every proposed program and expenditure and also make sure that every program you initiate supports the goals of marketing and of the overall business.

Typical corporate communications plans include:

• Internal audits summarizing strengths, weaknesses, opportunities and threats
• External audits gauging company, market or product perceptions
• Press coverage and market research analysis
• Resulting insights and recommendations for corporate & product messaging

Detailed plan development:

• Goals and objectives
• Target audience(s) identified

Messaging and positioning:

• Detailed timelines and budgets
• Measurement

Recommended strategies and tactics:

• Public Relations & Social Media
• Corporate Identity
• Collateral design and development
• Direct marketing
• Interactive marketing
• PowerPoint presentations
• Technical documentation
• Thought leadership
• Trade shows and events
• Video production & distribution
• Web site content and design

High-technology communications have rapidly evolved from a one-way push of features and specifications, to a multi-faceted and ongoing conversation with key stakeholders, including customers, employees, shareholders and partners. Successful companies must create compelling stories and content, leveraging a broad range of multimedia and distribution channels to create a dialog and community that supports their brand and business objectives.

Tanis Communications is staffed with strategic marketing professionals and content generation experts, who can do much of the heavy lifting to kickstart your online presence. We can get your program off the ground. Tanis Communications provides you with a 360 degree social media program that includes strategy and planning, online audience engagement and monitoring and ROI analysis.

Specific services for social media include:

• Strategy and Planning: Analyze the proper social media objectives in the context of an entire marketing communications plan and determine the correct target communities and outreach strategies.
• Online Audience Engagement and Monitoring: Manage the execution of the campaign, including the creative development, content & web development, and outreach to various channels and bloggers to reach influencers and create awareness and action.
• ROI Analysis: Monitor the ROI of the program through analysis of the campaign and channel analytics as well as qualitative social media monitoring techniques.

Getting positive, consistent press coverage that builds a powerful image for your company and generates real business results requires a solid strategy implemented consistently over time. Our experience has proven that public relations do not solely begin and end with the generation of “ink.” Rather, used as a strategic tool in the communications arsenal, public relations can be an incredible source of influence and leverage for a company’s entire business.

Tanis Communications helps to put the strategies in place to build increased, positive visibility and exposure over the long-term, and ensure that the right people have the right image of your company at a time when it counts the most.

We do this by ensuring that all of the activities we recommend build upon one another to provide a competitive advantage for your company. The public relations program must be built from the ground up with a strategic backbone.

In addition to our team of U.S. professionals, Tanis is part of a worldwide network of firms that provide PR services throughout Europe, Japan, Israel and Taiwan. These partnerships enable Tanis clients to implement worldwide PR programs that are well coordinated and timed to achieve the maximum exposure in each country.

Specific services for public relations include:

• Launch planning and implementation
• Long-term strategy and timeline development
• Editorial, industry analyst and financial analyst relations
• Corporate and product positioning and messaging
• Competitive positioning and coverage analysis through industry audits
• Writing services, including press release, white paper, backgrounder and other PR collateral pieces
• High-visibility speaker programs
• Contributed, by-lined articles development and placement
• Social media strategies and programs

Tanis Communications provides marketing communications resources to supplement internal marketing communications teams, or even to provide completely outsourced marcom services. Together with our highly-talented network of partners, Tanis consultants help to ensure that client projects are properly scoped, stay on time and on budget, and most importantly achieve the desired results. The range of projects we can help to implement is vast – from corporate identity development, web site creation and maintenance, technical documentation and marketing collateral design and production, to advertising, or even direct marketing. Most importantly, as part of a larger integrated program, Tanis ensures that all activities are completely integrated to consistently communicate your company’s value proposition – no matter what the communications vehicle.

Tanis’ marketing communications professionals also have extensive experience planning and implementing multi-national programs, including product launches events, tradeshow participation and seminars throughout the US, Asia, Europe and Israel.

Specific marketing communications services include:

• Integrated plan development
• Budget creation and management
• Vendor sourcing and management
• Overall program management:
  • Corporate identity
  • Collateral
  • Direct marketing
  • Web site
  • Interactive marketing
  • Trade shows and events
  • PowerPoint presentations
  • Technical documentation
  • Sales lead generation
  • Video production

Now more than ever, companies must ensure that the workforce is knowledgeable, motivated and aligned under a common purpose. Tanis Communications creates employee communications programs that help companies communicate critical information to their global teams. Tanis has helped companies communicate mergers and acquisitions, crisis issues, corporate strategy shifts and ongoing corporate information.

Specific employee communications services include:

• Integrating employee communications into corporate announcements
• Merger and acquisition communications
• Web-based executive video presentations
• Employee memos and letters from the CEO
• Employee PowerPoint presentations
• “Living the Brand” employee immersion sessions and training