Experienced senior marketing executive and social media expert joins growing Silicon Valley communications firm
SAN JOSE, CA, May 13, 2011 – Tanis Communications, Inc., a Silicon Valley integrated communications firm, today announced it has appointed Stephen Terlizzi as Managing Partner and Head of the Social Media Practice. Recognized as an expert in strategic marketing, social media and messaging, Terlizzi brings more than 25 years experience in the high-tech industry and has an extensive background in general management, marketing strategy, sales enablement and social media, including roles in both large enterprises and entrepreneurial startups. As an entrepreneur, he founded an online social media destination for digital photographers (wearephotographers.com) that included extensive social media engagements through Facebook, LinkedIn, Twitter, YouTube, Slideshare and other online vehicles.
“Having worked with the Tanis team for several years as a client, I have personally witnessed the agency’s ability to help high-tech companies articulate compelling stories and execute high impact communications and marketing strategies,” said Terlizzi. “Social media and video communications services are a logical extension to the Tanis portfolio of services. Tanis clients will now be able to harness the power of social multimedia to cultivate conversations with key stakeholders, and establish a community for their brands, in support of their business objectives.”
High-technology communications have rapidly evolved from a one-way push of features and specifications, to a multi-faceted and ongoing conversation with key stakeholders, including customers, employees, shareholders and partners. Successful companies must create compelling stories and content, leveraging a broad range of multimedia and distribution channels to create a dialog and community that supports their brand and business objectives. The Tanis Communications’ team of marketing professionals and communications experts has a deep understanding of high tech products, markets and businesses. With messaging and positioning strategy housed under the same roof as the delivery of comprehensive internal and external communications services, Tanis delivers to its clients a single-point of contact and integrated approach that frees up internal resources, and enhances communications effectiveness.
“Stephen Terlizzi’s background is ideal to help Tanis Communications accelerate our exciting growth strategy,” said Nikki Tanis, president, Tanis Communications. “Stephen’s deep social multimedia expertise combined with his hands-on experience building large high technology businesses will bring our clients significant value and help us further diversify and strengthen our comprehensive service offering.”
Previously as the VP and GM of the Storage Solutions Group at Adaptec, Terlizzi developed and executed a new strategic marketing plan and completely rebuilt the worldwide sales and marketing organization to reinvigorate its brand. He was also the VP of Marketing at three other Silicon Valley storage startups where he built comprehensive marketing, communications and sales enablement programs. At EMC Corporation, he managed a $5+ billion product line and helped established EMC Japan K.K. as key member of the initial 5-person management team. Terlizzi has an undergraduate degree in Electrical Engineering/Computer Science from Stevens Institute of Technology and a MBA with honors from the Tuck School of Business at Dartmouth College.
About Tanis Communications
Based in San Jose, CA, Tanis Communications is a Silicon Valley high-technology integrated communications firm. Established in 1997, Tanis offers effective brand strategy, messaging and positioning, public relations, employee communications, marketing communications, social multimedia and strategic marketing services, focused on the semiconductor, networking, storage, telecommunications and embedded technology markets. For more information, visit www.taniscomm.com.
Tanis Communications, Inc.
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