SAN JOSE, CA, Feb. 8, 2012 – Tanis Communications, Inc., a Silicon Valley integrated communications firm, has appointed Judy Radlinsky Vice President, Public Relations. Radlinsky brings to Tanis a personal passion for content creation and deep industry expertise, honed over 25 years as a high-tech communications leader. During her career, she has been instrumental in helping global brands such as HP, IBM, Philips and Xilinx establish competitive advantage, drive new initiatives and build awareness and connections with their core stakeholders.
“In today’s fast-paced business environment, companies need a partner who can help them deliver the right message to the right audience through the right channel for the right reason,” said Nikki Tanis, president, Tanis Communications. “With expertise in strategy, content creation and implementation, Judy Radlinsky brings a strong combination of in-house and agency expertise that is ideally suited for this new world of communications consulting.”
Prior to Tanis, Radlinsky served for eight years on the senior management team at high-tech PR consultancy The Hoffman Agency. She was most recently general manager for its US operation, responsible for client satisfaction, budget oversight, talent mentoring and new business acquisition. At Hoffman, she led the agency team that supported SolarWinds’ IPO, helped Xilinx propel FPGA chips into the mainstream, and teamed with Philips Semiconductor on a “voice of reason” campaign to address RFID privacy fears.
“The Tanis model for providing communications services is truly aligned with client priorities – we can deliver across the range of needs, from crafting strategies, to developing content, to connecting brands with their key audiences, whether internal or external,” said Judy Radlinsky, vice president, Public Relations, Tanis Communications. “I am energized to be part of the Tanis team and look forward to working with our clients to generate a positive impression in the marketplace.”
Radlinsky’s background on the corporate side includes high-profile roles at HP and IBM during major company transformations. At HP, she was director of corporate public relations and executive communications under CEO Carly Fiorina, and served on the core strategy team and as a media spokesperson during the HP-Compaq merger. She joined HP as head of marketing communications for its new e-Services division, a 100-person team that led the charge to successfully re-align HP’s enterprise positioning and product set for the realities of Internet-enabled business.
At IBM, Radlinsky applied her PR and executive communications savvy to a number of the company’s then-emerging businesses, including UNIX servers, enterprise middleware and wireless computing. She was a key player in IBM’s PowerPC alliance with Motorola and Apple, helped it gain credibility with developers as part of the Java team, served on the front lines of its e-Business revolution, and was instrumental in its acquisitions of Lotus and Tivoli. A polished writer and editor, Radlinsky enjoys the content creation side of PR as much as the strategy and influencer outreach, with expertise in PR collateral, speeches, video scripts, and customer and partner communications.
About Tanis Communications
Based in San Jose, CA, Tanis Communications is a Silicon Valley high-technology integrated communications firm. Established in 1997, the firm offers brand strategy, messaging and positioning, public relations, employee communications, marketing communications, financial communications, executive communications, social multimedia and strategic marketing services, focused on the semiconductor, networking, storage, Internet, telecommunications and embedded technology markets. For more information, visit www.taniscomm.com.
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