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Coverage we secured for clients and news and insights from the Tanis team.

Nov 06, 2018

A Media Director’s Take on PR’s Changing Landscape

Today’s PR landscape and media relations are far different from what they once were. According to Pew Research, newsroom employment has dropped 23% since 2008. Through her 20 years in the public relations field, Nicole Conley, media director at Tanis Communications, has seen this fast-paced industry continue to evolve. With the move to digital media, there’s been many changes. Shrinking newsrooms and staffs have made…

Oct 29, 2018

Upcoming PR Conferences to Attend

What better way to close out 2018 than attending conferences that sharpen your skills and expand your network. Best yet, we’ve done the research for you. Check out these upcoming PR and marketing events: Intranet Best Practices Conference November 6-7, 2018 New York, NY An organization’s intranet, built and used effectively, can be a powerful hub for leaders to interact with employees, build trust and culture,…

Oct 05, 2018

Amplifying Your Brand at Events

Fall has arrived and so has the tradeshow season. As social and digital marketing strategies continue dominating, don’t lose sight of the value in-person marketing brings and how to get the most of your event participation. Solidify your goals early on Before attending a tradeshow, clearly discuss and outline your “why” for attending. Is it lead generation or awareness building or both? What do you…

Jun 18, 2018

How to Improve Your LinkedIn Profile and Use for B2B Marketing

It is well known that LinkedIn has become an effective marketing channel for B2B companies. According to Pinpoint Market Research, 64 percent of B2B marketers generate leads via LinkedIn. LinkedIn is also one of the top five sites Google indexes. Using LinkedIn effectively can improve prospects finding you when they use LinkedIn search.  Some tips for your personal profile include: – Use relevant keywords in…

May 11, 2018

Using Measurement to Show the Value of Social Media

When it comes to measuring your social media channels, the endless amount of data available can be overwhelming to say the least. Likes, clicks, interactions, shares, retweets, followers… the trickiest part can be identifying what it all means and which metrics hold real value to you or your clients. At Tanis, we find value in using the analytics tools built right into the social platforms….

Feb 06, 2018

A Review of PR Data Analytics

As we start the new year, measuring PR and marketing programs effectiveness is top of mind for agencies and clients. We recently switched our PR data analytics vendor and have found there is no perfect solution and it is up to PR professionals to customize the measurement for meeting clients’ goals. Each of our clients is different so we keep the business goals in mind…

Nov 09, 2017

Michele Landry Named Principal

I could not be more pleased to announce that Michele Landry is further expanding her leadership role here as a Principal of Tanis Communications. Michele has been with Tanis for the past two years as executive vice president and has been a tremendous partner to me, successfully leading and growing our public relations and employee communications practices, as well as driving strategic planning and positioning…

Jul 14, 2017

How to Manage Your Agency Fees Efficiently

Nikki Tanis is a member of the Forbes Agency Council. Check out the recent article where Nikki and other agency executives weigh in on how to ensure you spend your fees wisely. 12. Automatically Hiring A PR Agency On Retainer Startups don’t always know what service they need long-term, yet they lock into $20,000 monthly PR retainers for media and influencer relations alone. If you…

Jun 06, 2016

Two Web Sites and Acquisition PR Campaign Earn Gold, Silver and Bronze Stevie® Awards for Tanis Communications

MOUNTAIN VIEW, CA – June 7, 2016 – Tanis Communications won three Stevie Awards in The 14th Annual American Business Awards. Earning Gold, Silver and Bronze awards, Tanis’s work on web sites for clients Leeyo Software Inc., and Crossbar Inc, and its PR Campaign for client RetailNext were selected as winning entries out of more than 3,400 nominations across organizations of all sizes and in…

Dec 15, 2015

Michele Landry Joins Tanis Communications as Executive Vice President

MOUNTAIN VIEW, CA., December 15, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices, and to help drive strategic planning and positioning for Tanis clients. With 25 years’ experience as an in-house corporate communications executive for public companies and as a senior leader of…

Jul 09, 2015

Tanis Wins Silver Stevie® Communications Team of the Year Award

MOUNTAIN VIEW, CA, July 9, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, was honored with a Silver Stevie® Award in the Communications Team of the Year category at the recent 13th Annual American Business Awards. Tanis was recognized for its highly successful U.S. relaunch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors. This is the sixth time Tanis has been recognized for its work with a Stevie Award.

Aug 06, 2014

Tanis Communications Named Finalist for 2014 PR News’ Platinum PR Awards

SAN JOSE, CA – August 6, 2014 –Tanis Communications, Inc., a leading Silicon Valley marketing and PR services firm, has been named a Finalist in PR News’ Platinum PR Awards. Tanis was selected in the Product Launch category for its work launching Crossbar, Inc., a start-up pioneering a new category of very high capacity and high-performance non-volatile memory, in August 2013. Crossbar engaged Tanis Communications to raise visibility in the press, encourage traffic to the website and provide relevant and helpful content allowing them to engage with each of those critical audiences and drive their business forward.

Apr 30, 2014

How to Win in the PR Game

The world of marketing, PR, and communications has dramatically changed. No longer can companies manage their internal and external communications in silos. Today’s forward-thinking companies recognize it’s the content—strategically crafted and produced with high quality—that drives engagement, awareness

Jan 15, 2014

CEOCFO Magazine Features Top Silicon Valley Technology Communications Firm

Nikki Tanis, President of Tanis Communications, was recently interviewed by CEOCFO Magazine to discuss the success behind the agency, and what makes us different from the rest. Nikki explains why Tanis is one of the top marketing, public relations and communications services firm for technology companies, helping clients to connect and engage with their most important stakeholders.

Oct 01, 2013

A Holistic Approach to Communications Gone Right!

 The plan–do–check–act cycle, also known as the Deming or PDCA cycle, is a four-step model for carrying out change.  Just as a circle has no end, the PDCA cycle should be repeated again and again for continuous improvement. It can be used in all sorts of environments from new product development to politics and yes – communications.  Here’s an example of what happens far too often when folks follow the “plan” and “do”, but chill out before the “check” and abandon the “act” in the world of marketing, PR and communications.

Sep 23, 2013

Tanis Communications Names Media Relations Director

SAN JOSE, CA, Sept. 23, 2013 – Tanis Communications, Inc., a Silicon Valley integrated communications firm, has named Nicole Conley as Director of Media Relations. Conley brings more than 15 years of high-tech media relations experience to Tanis, and consistently secures coverage in key trade, business and broadcast press, translating into real business results for her clients. At Tanis, she will be responsible for driving public relations programs that raise the profile of all Tanis’ Communications’ clients.

Sep 10, 2013

Tanis Communications Is In the Running For PR NEWS’ Platinum

SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in PR News’ Platinum PR Awards.  Tanis was selected in the Financial/Investor Relations category for its work announcing the merger of two public companies, Oclaro and Opnext, creating an industry leader in optical components, modules and subsystems. To support the merger, Tanis led and implemented all external and internal communications, including a complete rebranding of the newly combined company.

Sep 10, 2013

Tanis Communications Joins The INC. 5000 Rankings

SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a fast-growing Silicon Valley marketing and communications services firm, has been ranked 8th in the San Jose Metro area and 958th overall on the 2013 Inc. 5000.  With a tremendous growth rate of 453 percent over the past three years, the company took the top spot among advertising and public relations firms in the San Jose Metro area, according to the exclusive ranking of the nation’s fastest-growing private companies.

Jun 10, 2013

Tanis Communications Recognized as Finalist for PR News’ Agency A-List Awards

SAN JOSE, Calif., June 10, 2013 Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in the first ever PR News’ Agency A-List Awards in the Integrated Communications category.   The A-List inductees are honored for their innovative approaches to PR and marketing communications campaigns and their passion for delivering exceptional results for clients.  Winners will be announced at the PR News’ Agency A-List Awards Luncheon on September 10 in New York.

May 13, 2013

Tanis Communications Recognized as Finalist for Three 2013 American Business Awards (The “Stevies”)

SAN JOSE, Calif., May 13, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in the 2013 American Business AwardsSM in three categories: Best Overall Web Design, Communications or PR Campaign of the Year, and Communications Team of the Year.  Winners will be announced at events on June 17 in Chicago and September 16 in San Francisco.

Apr 13, 2013

Tanis is Actively Hiring for Three Positions

Director of Editorial Services (“Chief Storyteller”)

Our new Director of Editorial Services, otherwise known as “Chief Storyteller,” will be responsible for editorial and writing services across all of our clients as an individual contributor and also as a manager of internal and external professionals.  This person should have a keen sense of story development, with a proven ability to create compelling narratives that are relevant to their intended audience, deliver strategic messages, and meet business objectives. In this role, you will help us develop and edit case studies, articles, blogs, press releases and background documents for both our PR and marketing projects.

Jan 19, 2013

Tanis Communications Nabs Two Stevie® Awards

SAN JOSE, Calif., June 19, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, won Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro,

Jan 19, 2013

We Were Crowned with Two Stevie® Awards

It is official. Again this year, we were crowned with two awards – Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro, in the 11th Annual American Business Awards. Obviously,

Jan 16, 2013

Tanis Welcomes Allison Niday, Senior Vice President, Public Relations!

The Tanis public relations business continues to grow, and with that growth has come the need to expand our senior, executive PR strategic capabilities. Tanis clients depend on day-to-day involvement of the most senior team to ensure that programs are designed to drive real business results. We are thrilled to have someone of Allison’s caliber step in to join our leadership team. Like the rest of the Tanis team,

Sep 18, 2012

Tanis Wins Bronze Stevie Award for Best Telecommunications Website

Last night we were recognized with a Bronze Stevie® Award in the Website category at The 10th Annual American Business Awards for our work on our client IntelePeer’s website. Nikki Tanis and Robin Vaitonis attended the awards ceremony in San Francisco to receive the award.

Aug 27, 2012

Brand Management in the Modern Media

Three recent headlines made me realize that modern media companies could benefit from some basic brand development and management from the ground up. What is the vision and positioning of the media property? Why are its readers loyal to its content over that of others? What are its values and how do they guide the behaviors of its employees? A disciplined approach to brand strategy development, articulation, and management could help media properties to properly guide their businesses.

Aug 03, 2012

Using Pinterest for B2B Marketing

New marketing tools that capture the imagination also raise questions about whether and how to use them in your own  programs.  Pinterest, which allows users to organize images and videos (pins) into collections (pinboards), is clearly one such tool that consumers in particular have embraced. Its visually-oriented design presents interesting marketing communications opportunities for B2B marketers as well.  So what’s the best way to use it?

Jun 20, 2012

Tanis Communications Wins Silver Stevie®

SAN JOSE, Calif. – June 20, 2012 – Tanis Communications, a Silicon Valley marketing and communications services firm, was recognized with a Silver Stevie® Award in the Communications Team of the Year category in The 10th Annual American Business Awards.

Jun 15, 2012

A Confusing Call-to-Action is No Call-to-Action

SAN JOSE, Calif. – June 20, 2012 – Tanis Communications, a Silicon Valley marketing and communications services firm, was recognized with a Silver Stevie® Award in the Communications Team of the Year category in The 10th Annual American Business Awards.

May 21, 2012

Visual Storytelling

According to stats from market watcher comScore, more than 105 million Americans were daily viewers of online video content in 2011, representing a 43% jump from the prior year.  The average viewer watches 239 videos a month – and he or she is more willing than ever to engage with longer clips.

May 10, 2012

It was a Happy Wednesday Here at Tanis

Remember how hard it was to keep a secret when you were a kid, particularly if the news was something fun or exciting?

We had that kind of day here at the office yesterday. The people who run the American Business Awards program – more commonly known as The Stevie Awards – shared their list of 2012 Finalists with those that had earned this honor, but asked us to hold the news until today, when they released the full list.

May 05, 2012

Communicating an “Aha!” Moment

When Alexander Graham Bell and his pal Watson achieved their breakthrough in voice communications 136 years ago, who could have imagined the role the humble telephone would one day play? Twelve years after Mr. Bell did his thing, only about 150,000 Americans had phones. Today, the phone, in mobile form, is an essential part of our everyday lives. According to the International Telecommunication Union, there are now some 5.9 billion cellular subscriptions worldwide.

Mar 30, 2012

Building Corporate Character

10th annual Stevie® Awards will be presented on June 18 in New York City and September 17 in San Francisco

SAN JOSE, Calif., May 10, 2012 – Tanis Communications, Inc., a Silicon Valley marketing and communications services firm, has been named a Finalist in the 2012 American Business AwardsSM in two categories, Communications Team of the Year, and Telecommunications Website.

Mar 23, 2012

Five Critical Steps to Your Facebook Page Timeline Conversion

“On March 30, 2012, all Facebook Pages will get a new design.”  This is what appears at the top of any Facebook Pages that you are currently administering.  Only a week away and the conversion to Facebook Timeline will be automatic for all Facebook Pages.  So what does this mean and what steps should you take about it?

Feb 09, 2012

Public Relations – Making the Case for Relevance

What makes great Public Relations?  Ask this question at lunch at Tanis Communications, and you’re sure to create a lively debate.  How do the talking points, pitches, influencer contacts, research, social media tools, editorial calendars, speaking opportunities, etc. all fit together to generate coverage for the client?

Dec 21, 2011

‘Tis the Season!

What makes great Public Relations?  Ask this question at lunch at Tanis Communications, and you’re sure to create a lively debate.  How do the talking points, pitches, influencer contacts, research, social media tools, editorial calendars, speaking opportunities, etc. all fit together to generate coverage for the client?

Oct 06, 2011

Tanis is On The Move

We have wonderful news from Tanis! As October 1st, we have moved into our new office at the Legacy Civic Towers in San Jose (see the picture above) just down the street from our old offices. We are very excited about our new location with its increased space and additional collaborative areas.

Aug 13, 2011

Strategic Messaging: Where’s the Uniqueness?

This month I had the chance to go to San Francisco for a long weekend for a little R&R. We took the opportunity to visit Alamo Square Park, which is the home of the “Seven Sisters” – also known as the “Painted Ladies”. The “Seven Sisters” was made famous in the opening credits of the 1980-90s TV show “Full House” and is one of the most popular tourist attractions in SF.

Jul 25, 2011

Expanding Our Team – Vice President, Public Relations

We are expanding our team and are looking to add a Vice President, Public Relations. This position is a key member of the agency’s executive team and will lead the PR programs for a select group of high technology clients.  If you are interested, please contact us here.

May 26, 2011

Farewell to Oprah – the Original Social Network

As I watch the jaw-dropping send-off of Oprah, I am struck by the outpouring of support and thanks this one celebrity has inspired after 25 years in business. How many people, celebrities included, can be credited with personally inspiring millions to be better people, to serve the underdog, and most importantly, to recognize that they are not alone?

May 21, 2011

Why I Joined An Agency

As I watch the jaw-dropping send-off of Oprah, I am struck by the outpouring of support and thanks this one celebrity has inspired after 25 years in business. How many people, celebrities included, can be credited with personally inspiring millions to be better people, to serve the underdog, and most importantly, to recognize that they are not alone?

May 11, 2011

Welcome – The Cobbler’s Kids Get Shoes!

There is an old saying that the cobbler’s children go barefoot. The cobbler is too busy making shoes for his/her customers to make shoes for the family. This has certainly been the situation at Tanis Communications. But no longer!