06 Jun 2016

Two Web Sites and Acquisition PR Campaign Earn Gold, Silver and Bronze Stevie® Awards for Tanis Communications

MOUNTAIN VIEW, CA – June 7, 2016 – Tanis Communications won three Stevie Awards in The 14th Annual American Business Awards. Earning Gold, Silver and Bronze awards, Tanis’s work on web sites for clients Leeyo Software Inc., and Crossbar Inc, and its PR Campaign for client RetailNext were selected as winning entries out of more than 3,400 nominations across organizations of all sizes and in virtually every industry. “At Tanis, we pride ourselves on bringing…

15 Dec 2015

Michele Landry Joins Tanis Communications as Executive Vice President

MOUNTAIN VIEW, CA., December 15, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, has appointed Michele Landry as executive vice president to lead and grow the public relations and employee communications practices, and to help drive strategic planning and positioning for Tanis clients. With 25 years’ experience as an in-house corporate communications executive for public companies and as a senior leader of global PR agencies, Michele brings Tanis clients significant expertise across…

09 Jul 2015

Tanis Wins Silver Stevie® Communications Team of the Year Award

MOUNTAIN VIEW, CA, July 9, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, was honored with a Silver Stevie® Award in the Communications Team of the Year category at the recent 13th Annual American Business Awards. Tanis was recognized for its highly successful U.S. relaunch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors. This is the sixth time Tanis has been recognized for its work with…

12 May 2015

2015 Stevie® Awards Names Tanis Communications Finalist in Communications Team of the Year Category

MOUNTAIN VIEW, CA – May 13, 2015 – Tanis Communications, Inc., an award-winning marketing and PR agency, has been named a finalist in The 2015 American Business Awards in the Communications Team of the Year category. Tanis was recognized for its highly successful U.S. launch campaign for its client mCube, a provider of the world’s smallest MEMS motion sensors. mCube had been quietly growing its market share in a small segment of the MEMS (microelectromechanical…

06 Aug 2014

Tanis Communications Named Finalist for 2014 PR News’ Platinum PR Awards

Winners to be announced on September 16, 2014 at the Grand Hyatt in New York City

SAN JOSE, CA – August 6, 2014 –Tanis Communications, Inc., a leading Silicon Valley marketing and PR services firm, has been named a Finalist in PR News’ Platinum PR Awards.  Tanis was selected in the Product Launch category for its work launching Crossbar, Inc., a start-up pioneering a new category of very high capacity and high-performance non-volatile memory, in August 2013. Crossbar engaged Tanis Communications to raise visibility in the press, encourage traffic to the…

30 Apr 2014

How to Win in the PR Game

Tips from Stevie Awards Winner Nikki Tanis

The world of marketing, PR, and communications has dramatically changed. No longer can companies manage their internal and external communications in silos. Today’s forward-thinking companies recognize it’s the content—strategically crafted and produced with high quality—that drives engagement, awareness, differentiation, action, and loyalty across target audiences. A single piece of content crosses traditional boundaries and can be repurposed for PR, for employee communications, for direct marketing, for social channels, and for the web. We created our…

04 Apr 2014

Tanis Wins Silver Bulldog Award For Crossbar Media Relations Campaign

SAN JOSE, Calif., April 4, 2014 –Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, continued its award-winning streak with a 2014 Silver Bulldog Media Relations Award for the Best Technology Campaign – Business. The 2014 Bulldog Awards for Excellence in Media and Publicity are high profile validation of the results the Tanis team achieved for client Crossbar, Inc., a start-up company pioneering a new category of very high capacity and high-performance non-volatile…

15 Jan 2014

CEOCFO Magazine Features Top Silicon Valley Technology Communications Firm

Marketing, PR and Communication Services for Technology Companies

Nikki Tanis, President of Tanis Communications, was recently interviewed by CEOCFO Magazine to discuss the success behind the agency, and what makes us different from the rest.  Nikki explains why Tanis is one of the top marketing, public relations and communications services firm for technology companies, helping clients to connect and engage with their most important stakeholders. Take a read to find out more about the success behind Tanis Communications. The article appeared in the…

01 Oct 2013

A Holistic Approach to Communications Gone Right!

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill  The plan–do–check–act cycle, also known as the Deming or PDCA cycle, is a four-step model for carrying out change.  Just as a circle has no end, the PDCA cycle should be repeated again and again for continuous improvement. It can be used in all sorts of environments from new product development to politics and yes – communications.  Here’s an example of…

23 Sep 2013

Tanis Communications Names Media Relations Director

Tanis Communications Names Nicole Conley Director of Media Relations

SAN JOSE, CA, Sept. 23, 2013 – Tanis Communications, Inc., a Silicon Valley integrated communications firm, has named Nicole Conley as Director of Media Relations. Conley brings more than 15 years of high-tech media relations experience to Tanis, and consistently secures coverage in key trade, business and broadcast press, translating into real business results for her clients. At Tanis, she will be responsible for driving public relations programs that raise the profile of all Tanis’ Communications’ clients.…

10 Sep 2013

Tanis Communications Joins The INC. 5000 Rankings

INC. Magazine Names Tanis Communications to INC. 5000 List of Fastest-Growing Private Companies

SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a fast-growing Silicon Valley marketing and communications services firm, has been ranked 8th in the San Jose Metro area and 958th overall on the 2013 Inc. 5000.  With a tremendous growth rate of 453 percent over the past three years, the company took the top spot among advertising and public relations firms in the San Jose Metro area, according to the exclusive ranking of…

10 Sep 2013

Tanis Communications Is In the Running For PR NEWS’ Platinum

Tanis Communications Named Finalist For PR News’ Platinum PR Awards

SAN JOSE, CA — September 10, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in PR News’ Platinum PR Awards.  Tanis was selected in the Financial/Investor Relations category for its work announcing the merger of two public companies, Oclaro and Opnext, creating an industry leader in optical components, modules and subsystems. To support the merger, Tanis led and implemented all external and internal communications,…

19 Jun 2013

We Were Crowned with Two Stevie® Awards

It is official. Again this year, we were crowned with two awards – Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro, in the 11th Annual American Business Awards. Obviously, our primary motivation is always client satisfaction; every day our employees work to ensure that our clients are extremely pleased. However, we are proud to…

19 Jun 2013

Tanis Communications Nabs Two Stevie® Awards

Agency Brings Home Gold for Communications/PR Campaign of the Year; Bronze for Communications Team of the Year

SAN JOSE, Calif., June 19, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, won Gold and Bronze Stevie Awards® for the Communications/PR Campaign of the Year – Marketing – Business-to-Business for their work with Terracotta, and Communications Team of the Year, on behalf of Oclaro, categories in the 11th Annual American Business Awards. The Communications/PR Campaign of the Year – Marketing – Business-to-Business award recognized the programs Tanis Communications…

10 Jun 2013

Tanis Communications Recognized as Finalist for PR News’ Agency A-List Awards

SAN JOSE, Calif., June 10, 2013 –Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in the first ever PR News’ Agency A-List Awards in the Integrated Communications category.   The A-List inductees are honored for their innovative approaches to PR and marketing communications campaigns and their passion for delivering exceptional results for clients.  Winners will be announced at the PR News’ Agency A-List Awards Luncheon on September…

13 May 2013

Tanis Communications Recognized as Finalist for Three 2013 American Business Awards (The “Stevies”)

Best Web Design, Campaign of the Year, and Communications Team of the Year

SAN JOSE, Calif., May 13, 2013 – Tanis Communications, Inc., a leading Silicon Valley marketing and communications services firm, has been named a Finalist in the 2013 American Business AwardsSM in three categories: Best Overall Web Design, Communications or PR Campaign of the Year, and Communications Team of the Year.  Winners will be announced at events on June 17 in Chicago and September 16 in San Francisco. “Our Stevie nominations demonstrate the power of truly…

12 Apr 2013

Tanis is Actively Hiring for Three Positions

We are starting the new quarter off with a bang. We are hiring for three new open positions at Tanis: Director of Editorial Services, Marketing Communications Manager and Communications Specialist. Director of Editorial Services (“Chief Storyteller”) Our new Director of Editorial Services, otherwise known as “Chief Storyteller,” will be responsible for editorial and writing services across all of our clients as an individual contributor and also as a manager of internal and external professionals.  This person…

16 Jan 2013

Tanis Welcomes Allison Niday, Senior Vice President, Public Relations!

The Tanis public relations business continues to grow, and with that growth has come the need to expand our senior, executive PR strategic capabilities. Tanis clients depend on day-to-day involvement of the most senior team to ensure that programs are designed to drive real business results. We are thrilled to have someone of Allison’s caliber step in to join our leadership team. Like the rest of the Tanis team, Allison brings the right blend of…

18 Sep 2012

Tanis Wins Bronze Stevie Award for Best Telecommunications Website

Last night we were recognized with a Bronze Stevie® Award in the Website category at The 10th Annual American Business Awards for our work on our client IntelePeer’s website. Nikki Tanis and Robin Vaitonis attended the awards ceremony in San Francisco to receive the award. As part of a brand strategy and messaging update, we simplified the story on its website, improved the navigation, added new graphical images and icons, and created an intriguing flash…

27 Aug 2012

Brand Management in the Modern Media

Three recent headlines made me realize that modern media companies could benefit from some basic brand development and management from the ground up. What is the vision and positioning of the media property? Why are its readers loyal to its content over that of others? What are its values and how do they guide the behaviors of its employees? A disciplined approach to brand strategy development, articulation, and management could help media properties to properly…

03 Aug 2012

Using Pinterest for B2B Marketing

New marketing tools that capture the imagination also raise questions about whether and how to use them in your own  programs.  Pinterest, which allows users to organize images and videos (pins) into collections (pinboards), is clearly one such tool that consumers in particular have embraced. Its visually-oriented design presents interesting marketing communications opportunities for B2B marketers as well.  So what’s the best way to use it? Create emotional connections Your B2B customers are people, too. Engaging photos and videos on…

19 Jul 2012

We’re Hiring! Two Positions Now Open to Join our Fast-Growing Team

It’s good to be part of a positive trend.  Data from this Spring show hiring in public relations – specifically for communications specialists and managers – is up some 22 percent compared to the same time last year. We have openings now for both a Communications Specialist and a Communications Manager to support our growing base of high-tech clients, with PR being one component of both jobs.  More details can be found on our LinkedIn…

20 Jun 2012

Tanis Communications Wins Silver Stevie® Award for Communications Team of the Year

SAN JOSE, Calif. – June 20, 2012 – Tanis Communications, a Silicon Valley marketing and communications services firm, was recognized with a Silver Stevie® Award in the Communications Team of the Year category in The 10th Annual American Business Awards. Tanis’ award-winning work was delivered in support of its client Oclaro, a leader in optical components and modules for the telecommunications, industrial and consumer markets.  Since 2009, Tanis has functioned as Oclaro’s outsourced communications team,…

15 Jun 2012

A Confusing Call-to-Action is No Call-to-Action

Why do most marketing materials fail to elicit the desired call-to-action?  They are too confusing. According to Sheena Iyengar, author of the book The Art of Choosing, too much choice can actually cause customers not to act. In an experiment at a local grocery store in California, a team of Stanford University students offered jam to shoppers at different times during the day, either at a 6-jam tasting station or a 24-jam tasting station.  The 24-jam tasting station attracted…

04 Jun 2012

Looking Ahead: Edible Packaging, Calmer Commutes and Advanced EDA

The recent New York Times Magazine piece, “32 Innovations That Will Change Your Tomorrow” offers an intriguing look at ideas to improve our work, play, health and home. Think you’re hot stuff?  If a new fabric invented by physicists at Wake Forest University catches on, we could be charging our electronic gadgets with our own body heat. Going green but thwarted by complex food packaging? A Harvard bioscientist is mimicking Mother Nature with food packaging that…

21 May 2012

Visual Storytelling

According to stats from market watcher comScore, more than 105 million Americans were daily viewers of online video content in 2011, representing a 43% jump from the prior year.  The average viewer watches 239 videos a month – and he or she is more willing than ever to engage with longer clips. This trend opens up intriguing opportunities for your business marketing efforts. While well-worded text can convey concepts, visual storytelling offers a more compelling…

10 May 2012

It was a Happy Wednesday Here at Tanis

Remember how hard it was to keep a secret when you were a kid, particularly if the news was something fun or exciting? We had that kind of day here at the office yesterday. The people who run the American Business Awards program – more commonly known as The Stevie Awards – shared their list of 2012 Finalists with those that had earned this honor, but asked us to hold the news until today, when…

10 May 2012

Tanis Communications Recognized as Finalist in Two 2012 American Business Awards Categories

10th annual Stevie® Awards will be presented on June 18 in New York City and September 17 in San Francisco SAN JOSE, Calif., May 10, 2012 – Tanis Communications, Inc., a Silicon Valley marketing and communications services firm, has been named a Finalist in the 2012 American Business AwardsSM in two categories, Communications Team of the Year, and Telecommunications Website. The Communications Team nomination recognizes Tanis’ role at Oclaro, a leader in optical components and modules…

30 Mar 2012

Building Corporate Character

I was intrigued by a piece that ran in PRWeek recently on the topic of corporate character.  The piece was prompted by a new report, “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy,” issued by the Arthur W. Page Society, a professional group for senior comms leaders. The report reflects insights and best practices from major brands such as Johnson & Johnson, P&G, Apple, FedEx and IBM. It describes a new…

23 Mar 2012

Five Critical Steps to Your Facebook Page Timeline Conversion

“On March 30, 2012, all Facebook Pages will get a new design.”  This is what appears at the top of any Facebook Pages that you are currently administering.  Only a week away and the conversion to Facebook Timeline will be automatic for all Facebook Pages.  So what does this mean and what steps should you take about it? Your Facebook Page is becoming like a second mini-website for your business.  There is much more flexibility…

05 Mar 2012

Communicating an “Aha!” Moment

When Alexander Graham Bell and his pal Watson achieved their breakthrough in voice communications 136 years ago, who could have imagined the role the humble telephone would one day play? Twelve years after Mr. Bell did his thing, only about 150,000 Americans had phones. Today, the phone, in mobile form, is an essential part of our everyday lives. According to the International Telecommunication Union, there are now some 5.9 billion cellular subscriptions worldwide. To support this…

09 Feb 2012

Public Relations – Making the Case for Relevance

What makes great Public Relations?  Ask this question at lunch at Tanis Communications, and you’re sure to create a lively debate.  How do the talking points, pitches, influencer contacts, research, social media tools, editorial calendars, speaking opportunities, etc. all fit together to generate coverage for the client? While other forms of marketing communications such as advertising and email marketing allow you to target a particular demographic, completely specify the content, determine the optimal location and…

21 Dec 2011

‘Tis the Season!

As the Holiday Season is upon us and we look back on 2011, the Tanis team took a break to celebrate the year with some good food (and cheer!) and to give something back to our community.  San Jose has been a great location for our company and we found a couple of very worthwhile organizations to support. We had a lot of fun putting together breakfast bags for the homeless in Santa Clara for…

14 Dec 2011

Using Storytelling Skills to Transform Your Web Content

I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”. The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will…

31 Oct 2011

We’re Hiring An Account Coordinator!

Tanis is hiring an account coordinator to support our senior executives in delivering a broad range of communications services. Temporary Position: ACCOUNT COORDINATOR Length: Minimum of 6 months Location: Downtown San Jose, CA Job Description: The Account Coordinator will support our senior executives in delivering a broad range of internal and external communications services to our high technology client base; including public relations; social media; marketing communications; employee communications; and web development and design. The…

06 Oct 2011

Tanis is On The Move

We have wonderful news from Tanis! As October 1st, we have moved into our new office at the Legacy Civic Towers in San Jose (see the picture above) just down the street from our old offices. We are very excited about our new location with its increased space and additional collaborative areas. Our new contact information is: Tanis Communications, Inc. 75 East Santa Clara Street, Suite 1250 San Jose, CA 95113 Phone – 650-731-0554 Fax…

31 Aug 2011

Strategic Messaging: Where’s the Uniqueness?

This month I had the chance to go to San Francisco for a long weekend for a little R&R.  We took the opportunity to visit Alamo Square Park, which is the home of the “Seven Sisters” – also known as the “Painted Ladies”. The “Seven Sisters” was made famous in the opening credits of the 1980-90s TV show “Full House” and is one of the most popular tourist attractions in SF. Being an avid photographer,…

25 Jul 2011

Expanding Our Team – Vice President, Public Relations

We are expanding our team and are looking to add a Vice President, Public Relations. This position is a key member of the agency’s executive team and will lead the PR programs for a select group of high technology clients.  If you are interested, please contact us here. Job Description As a key member of the agency’s executive team, the Vice President, Public Relations will lead the PR programs for a select group of high technology…

26 May 2011

Farewell to Oprah – the Original Social Network

As I watch the jaw-dropping send-off of Oprah, I am struck by the outpouring of support and thanks this one celebrity has inspired after 25 years in business. How many people, celebrities included, can be credited with personally inspiring millions to be better people, to serve the underdog, and most importantly, to recognize that they are not alone? Over the past two decades, unfortunately I was not able to tune in to her show since I was…

21 May 2011

Why I Joined An Agency

After almost 25 years working on the client side, I decided to join an agency. It is not an unfamiliar one since Tanis Communications has been doing my marketing communications for many years at multiple companies. Nevertheless, my friends and colleagues have been asking me, “Why?” In addition to all the stock answers…satisfying a variety of clients, solving new marketing challenges, gaining exposure to new industries, etc., there is one that stands out. I truly…

02 May 2011

Welcome – The Cobbler’s Kids Get Shoes!

There is an old saying that the cobbler’s children go barefoot. The cobbler is too busy making shoes for his/her customers to make shoes for the family. This has certainly been the situation at Tanis Communications. But no longer! I am happy to announce our new website and our new blog, Tanis Time. Here, we will take a timeout to imagine the boundless possibilities for our clients in world of strategic communications. Within these posts,…