Helping You Achieve Success is Our Top Priority

MESSAGING & STORYTELLING

Positioning and Messaging –
What’s Your Brand’s Game Plan?

Strong positioning and messaging can help build a solid connection with your target audience(s) and marketplace perception can be the difference between success and failure for your business. Our unique approach involves analyzing your current marketplace perception versus your competitors’, customers’ and employees’ perceptions. We then determine the optimal corporate and product messaging hierarchy. By capturing your unique story, core values and product/service benefits, we simplify complicated messages. We then leverage clear, effective communications across appropriate distribution channels to impact your target audience(s) in exactly the way you desire.

We offer scalable, strategic, corporate communications plans. With our distinctive approach, we create a framework with programs tailored to your budget and aligned to support your business and marketing goals.

Typical Corporate Communications Plans Include:

INTERNAL AUDITS — SWOT Analysis (summarizing strengths, weaknesses, opportunities and threats)

EXTERNAL AUDITS — Gauging company, market or product perceptions

PRESS COVERAGE AND MARKET RESEARCH ANALYSIS

RESULTING INSIGHTS — Recommendations for corporate & product messaging

Detailed Plan Development:

GOALS AND OBJECTIVES
TARGET AUDIENCE IDENTIFICATION

 

Messaging and Positioning:

TIMELINES AND BUDGETS
MEASUREMENT

Recommended Strategies and Tactics:

PUBLIC RELATIONS AND SOCIAL MEDIA
CORPORATE IDENTITY
COLLATERAL DESIGN AND DEVELOPMENT
DIRECT MARKETING
INTERACTIVE MARKETING
POWERPOINT PRESENTATIONS
TECHNICAL DOCUMENTATION
THOUGHT LEADERSHIP
TRADE SHOWS AND EVENTS
VIDEO PRODUCTION AND DISTRIBUTION
WEBSITE CONTENT AND DESIGN

“Tanis Communications did much more than simply create new messaging for us; they really dug into our business to understand it at a very deep level, and brought out the essence of IntelePeer, making our story relevant to a diverse set of audiences.”

– Charles Studt, Former Vice President, Product Management & Marketing, IntelePeer

FREE eBook: M&A Communications - The Tanis Ten Put our experience to work for you!