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Tanis Time

Communicating an “Aha!” Moment

05 Mar 2012
Posted in Marketing, Marketing Communications, Messaging and Positioning, Strategic Marketing, Tanis Communications, Uncategorized
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When Alexander Graham Bell and his pal Watson achieved their breakthrough in voice communications 136 years ago, who could have imagined the role the humble telephone would one day play? Twelve years after Mr. Bell did his thing, only about 150,000 Americans had phones. Today, the phone, in mobile form, is an essential part of our everyday lives. According to the International Telecommunication Union, there are now some 5.9 billion cellular subscriptions worldwide. To support this…

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Using Storytelling Skills to Transform Your Web Content

14 Dec 2011
Posted in Marketing, Marketing Communications, Public Relations, Social Media, Tanis Communications, Uncategorized
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I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”. The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will…

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Tanis is On The Move

06 Oct 2011
Posted in Uncategorized
Legacy Civic Towers
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We have wonderful news from Tanis! As October 1st, we have moved into our new office at the Legacy Civic Towers in San Jose (see the picture above) just down the street from our old offices. We are very excited about our new location with its increased space and additional collaborative areas. Our new contact information is: Tanis Communications, Inc. 75 East Santa Clara Street, Suite 1250 San Jose, CA 95113 Phone – 408-295-4309 Fax…

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Strategic Messaging: Where’s the Uniqueness?

31 Aug 2011
Posted in Messaging and Positioning, Tanis Communications, Uncategorized
Seven Sisters
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This month I had the chance to go to San Francisco for a long weekend for a little R&R.  We took the opportunity to visit Alamo Square Park, which is the home of the “Seven Sisters” – also known as the “Painted Ladies”. The “Seven Sisters” was made famous in the opening credits of the 1980-90s TV show “Full House” and is one of the most popular tourist attractions in SF. Being an avid photographer,…

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Expanding Our Team – Vice President, Public Relations

25 Jul 2011
Posted in Tanis Communications, Uncategorized
Expanding Our Team - Vice President, Public Relations
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We are expanding our team and are looking to add a Vice President, Public Relations. This position is a key member of the agency’s executive team and will lead the PR programs for a select group of high technology clients.  If you are interested, please contact us here. Job Description As a key member of the agency’s executive team, the Vice President, Public Relations will lead the PR programs for a select group of high technology…

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