“On March 30, 2012, all Facebook Pages will get a new design.”  This is what appears at the top of any Facebook Pages that you are currently administering.  Only a week away and the conversion to Facebook Timeline will be automatic for all Facebook Pages.  So what does this mean and what steps should you take about it? Your Facebook Page is becoming like a second mini-website for your business.  There is much more flexibility…

I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”. The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will…

As I watch the jaw-dropping send-off of Oprah, I am struck by the outpouring of support and thanks this one celebrity has inspired after 25 years in business. How many people, celebrities included, can be credited with personally inspiring millions to be better people, to serve the underdog, and most importantly, to recognize that they are not alone? Over the past two decades, unfortunately I was not able to tune in to her show since I was…