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Tanis Time

Communicating an “Aha!” Moment

05 Mar 2012
Posted in Marketing, Marketing Communications, Messaging and Positioning, Strategic Marketing, Tanis Communications, Uncategorized
IntelePeer Wireless Icon
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When Alexander Graham Bell and his pal Watson achieved their breakthrough in voice communications 136 years ago, who could have imagined the role the humble telephone would one day play? Twelve years after Mr. Bell did his thing, only about 150,000 Americans had phones. Today, the phone, in mobile form, is an essential part of our everyday lives. According to the International Telecommunication Union, there are now some 5.9 billion cellular subscriptions worldwide. To support this…

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Strategic Messaging: Where’s the Uniqueness?

31 Aug 2011
Posted in Messaging and Positioning, Tanis Communications, Uncategorized
Seven Sisters
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This month I had the chance to go to San Francisco for a long weekend for a little R&R.  We took the opportunity to visit Alamo Square Park, which is the home of the “Seven Sisters” – also known as the “Painted Ladies”. The “Seven Sisters” was made famous in the opening credits of the 1980-90s TV show “Full House” and is one of the most popular tourist attractions in SF. Being an avid photographer,…

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Farewell to Oprah – the Original Social Network

26 May 2011
Posted in Messaging and Positioning, Social Media, Tanis Communications, Uncategorized
Oprah Photo
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As I watch the jaw-dropping send-off of Oprah, I am struck by the outpouring of support and thanks this one celebrity has inspired after 25 years in business. How many people, celebrities included, can be credited with personally inspiring millions to be better people, to serve the underdog, and most importantly, to recognize that they are not alone? Over the past two decades, unfortunately I was not able to tune in to her show since I was…

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