“On March 30, 2012, all Facebook Pages will get a new design.”  This is what appears at the top of any Facebook Pages that you are currently administering.  Only a week away and the conversion to Facebook Timeline will be automatic for all Facebook Pages.  So what does this mean and what steps should you take about it? Your Facebook Page is becoming like a second mini-website for your business.  There is much more flexibility…

What makes great Public Relations?  Ask this question at lunch at Tanis Communications, and you’re sure to create a lively debate.  How do the talking points, pitches, influencer contacts, research, social media tools, editorial calendars, speaking opportunities, etc. all fit together to generate coverage for the client? While other forms of marketing communications such as advertising and email marketing allow you to target a particular demographic, completely specify the content, determine the optimal location and…

As the Holiday Season is upon us and we look back on 2011, the Tanis team took a break to celebrate the year with some good food (and cheer!) and to give something back to our community.  San Jose has been a great location for our company and we found a couple of very worthwhile organizations to support. We had a lot of fun putting together breakfast bags for the homeless in Santa Clara for…

I recently contributed an article to PR News’ Digital PR Guidebook, Volume 4 on “Using Storytelling Skills to Transform Your Web Content”. The article talks about the current dynamics in the marketplace and how you shouldn’t expect to get much share of mind in a fast-paced digital world where everyone is competing for eyeballs—unless you have an exceptional story to tell. As a PR professional, you need to become the person who knows how to mesh “what will…

Tanis is hiring an account coordinator to support our senior executives in delivering a broad range of communications services. Temporary Position: ACCOUNT COORDINATOR Length: Minimum of 6 months Location: Downtown San Jose, CA Job Description: The Account Coordinator will support our senior executives in delivering a broad range of internal and external communications services to our high technology client base; including public relations; social media; marketing communications; employee communications; and web development and design. The…