What makes great Public Relations?  Ask this question at lunch at Tanis Communications, and you’re sure to create a lively debate.  How do the talking points, pitches, influencer contacts, research, social media tools, editorial calendars, speaking opportunities, etc. all fit together to generate coverage for the client? While other forms of marketing communications such as advertising and email marketing allow you to target a particular demographic, completely specify the content, determine the optimal location and…