Our messaging and positioning strategies help you stand out and win big.
Rebrand and positioning - beyond technical speeds and feeds
Positioning a Retail Analytics Company as the Expert Source on Holiday Shopping Trends
Raising the Profile of a MEMS Company Against Large, Entrenched Rivals
Spansion: Building a Bridge Between Corporate and Global Employees through Brand Alignment
Rising Above the Noise: Positioning Terracotta for Market Success
Leveraging the Power of Integrated Communications to Shake Up a Technology Market
A Powerful Story Revealed
Communicating a Complex Business Story to Multiple Audiences
Strategic M&A Communications for a Major Transaction
The Creation of an Industry Leader
Understanding Today’s Media Perceptions to Plan for Tomorrow
Communications Key to Re-Launching, Re-Positioning
Out of the Shadows and Into the Light
Evangelizing a Young Company and New Product Category
Working with the Tanis team to refine Leeyo’s brand positioning and refresh its website was a great experience. They brought fresh, new ideas that have really helped to propel our company forward and elevate us above the competition, and won a Stevie in the process. I’d highly recommend Tanis to anyone wanting to take their brand's story to the next level.
The Myelin Repair Foundation is changing the world of drug discovery and treatments for MS. And yet we needed a better way to tell our story to the world that would inspire people to invest in a novel area of science and innovative research model. We engaged Tanis to help us refresh our complex messaging and narrative. Their genuine interest in our mission, due diligence and creativity resulted in an amazing new donor presentation. We are extremely pleased with their work and wish we had found them sooner!
mCube had an exciting story to tell and we needed a marketing and PR partner who could create and amplify a differentiated message, to generate major buzz with U.S. customers, press and analysts, and ensure our story creatively came to life across all of our marketing channels. Thanks to Tanis, mCube is now recognized for its substantial innovation in motion sensors and vision for the future of this market. The outcome exceeded our highest expectations.
We knew that we would only have one chance to launch our company and it was very important to get it right. Working with Tanis, the launch exceeded our expectations in every way. From brand, messaging and identity, to the website, and massive outbound PR effort - Tanis managed it all. The outcome was more than we imagined and opened doors for us across the board. Tanis became an extension of our own team, and we consider them an important partner in our ongoing marketing efforts.
Our work with the Tanis team resulted in not only great press coverage, but because they clearly understood our key business goals and strategies, they effectively and succinctly reached the most important audiences with the content that helped drive our business forward. I counted on them to ensure we were speaking at the right conferences, to the right press and analysts, delivering the right messages at the right time.
"Thanks to careful messaging and execution by Tanis Communications, the announcement of our new design center engaged key trade press, local press, academia and the community. It was an important strategic step for the company that required careful messaging and communications. Tanis was on the mark every step of the way.”
Tanis brought Terracotta a rapid extension of our marketing team at a critical time. They were a true partner in the process, with the ability to walk side-by-side with us in a very fast-paced and dynamic environment. Their strategic thinking and disciplined execution helped us achieve exceptional results.
Tanis Communications has the unique ability to craft a company’s most important messages and clearly articulate them in a compelling way. Tanis Communications remains a critical, valued partner to our executive and marketing teams.
Tanis Communications did much more than simply create new messaging for us; they really dug into our business to understand it at a very deep level, and brought out the essence of IntelePeer, making our story relevant to a diverse set of audiences.
Our strategic planning process required a baseline analysis to determine how the media perceived us, our competitors and the market as a whole. Tanis Communications helped Silex uncover trends and data that were critical to consider in our long-term strategy for success.
When we engaged with Tanis, our overall image on the web and in the media did not reflect the cutting edge technology that Rigaku Raman provide. To fix this, Tanis was able to quickly assess our situation, develop powerful messaging and implement that messaging in a website that is not only informational, but also exciting and easy to navigate. With the new website and follow-on PR programs, we found ourselves getting top media placement and increased web traffic.
We depended on Tanis Communications to plan and manage communications for two key merger and acquisition projects, which allowed our management to stay focused on the business. The communications were planned and executed impeccably, and we continue to regard Tanis as a key part of our marketing and employee communications teams.